Sofia Mele of Billboard compared the video to that of John Mayer's " New Light" whilst describing it as a "meme-maker's paradise, charmingly kitschy in its use of green screen". The DIY video has been praised for its "lo-fi", and "low budget" nature. She said in an interview that the green screen was actually made of her childhood bedsheets, as she was "obsessed with green" as a kid. The video was filmed and edited by Doja Cat herself in the timespan of five hours maximum. She raps in front of a green screen which alternates between cartoonish GIFs of food, farms, and bouncing anime breasts. The video for "Mooo!" features Doja Cat clad in cow-print pajamas with french fries in her nose and eating various fast food items. To prepare for filming, Doja Cat hammered a green bed sheet to her bedroom wall to act as a green screen and inserted GIFs from Google into Photo Booth. Music video Ĭritics praised the video for its "DIY", "lo-fi", "low-budget" style. The song features a lyrical reference to the nursery rhyme " Old MacDonald Had a Farm (E-I-E-I-O!)", while also referencing hip hop songs including Ludacris's " Move Bitch", Schoolboy Q's " Collard Greens", Chamillionaire's " Ridin'", " Kelis' " Milkshake", Tear Da Club Up Thugs's " Slob on My Nob", and Wu Tang Clan's " Cash Rules Everything Around Me". The refrain goes "Bitch I'm a cow / Bitch I'm a cow / I am not a cat / I don't say meow".
The song contains plethoras of cows " mooing" (mainly COW - SINGLE MOO, ANIMAL 02 from Sound Ideas's The General Series 6000) background vocals over "swelling harmonies" and jazz guitar. "Mooo!" is "a rather simple, jazzy song about the important things in life: eating cheeseburgers, maybe doing some kissing, and generally not being in the mood to do anything else." A novelty song, Doja Cat raps about being a cow, despite her name, and the pleasures of farm life in a pseudo-sexual way. Problems playing this file? See media help. After the video's viral success an updated single was released. The song's music video gained over five million views in two weeks. According to Doja Cat, she completed the song and its video within 12.5 hours of one day. After making a beat with the sample and recording vocals in Logic Pro, she immediately began filming the song's music video from her bedroom. Doja Cat used a sample of Wes Montgomery's " Polka Dots and Moonbeams", which producer Troy NōKA had chopped and sent to her the night before. She wrote and recorded the song in six hours, while in bed in the costume. She told Dazed, "We started it on Instagram live, just me and 60 other people, and we all had fun coming up with puns and metaphors." The song was inspired by Doja Cat's cow-print costume set which she wears throughout the song's music video. She developed the song as an inside joke alongside her fans in early August 2018, not expecting it to go further than SoundCloud. Prior to the release of "Mooo!", Doja Cat had released her "moderately successful" debut studio album, Amala, in March 2018.